About You x Klarna Campaign Case Study
About You x Klarna Campaign Case Study

Landing a winning campaign.

How ABOUT YOU and Klarna built a strong partnership on a shared mission to spread environmental awareness by launching a standout campaign that resonates with their customers.

ABOUT YOU x Klarna.

ABOUT YOU, one of Europe’s largest fashion retailers, with the vision to be the key driver for sustainability and its increasingly growing initiatives for second-hand, upcycled and more sustainable fashion, joined forces with Klarna to contribute towards a more conscious shopping culture. As a result, an original, quirky and humorous marketing campaign with the bold title “F**k Mars” was launched. Raising awareness across TV, OOH, PR and influencer marketing whilst driving conversion through programmatic, performance and owned channels.

The results.


Sales volume




Clicks to campaign landing page


New customers

“We are constantly working to offer our customers the best possible customer experience. With the expansion of Klarna's payment offer to the entire DACH region, we enable a modern and flexible shopping experience for them. From now on, they can use the 'pay later in 30' option and easily process their payments and returns via the ABOUT YOU and Klarna apps. We are excited about expanding our partnership with Klarna and implementing a strong campaign that brings our shared vision into focus.”

– Hannes Wiese, Co-Founder & Co-CEO at ABOUT YOU


See the full campaign details here.

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