OUAI x Klarna.

How OUAI boosted ROAS by 4X.

Klarna ads drive 30% more clicks for OUAI.

OUAI is a luxury haircare brand founded by celebrity hairstylist, Jen Atkin. OUAI’s ability to delight consumers now includes the option to split the cost of purchases with Klarna, but the story doesn’t end there. When OUAI worked with MuteSix to highlight “Pay in 4” messaging in its social ads, the brand saw an increase in clicks, AOV, ROAS, and more.

Give your checkout a makeover. Klarna for beauty.