Sephora x Klarna.
How Sephora increased order values with a checkout makeover.
From market disruptor to the world’s most loved beauty shopping destination, Sephora is a champion of customer-centric, omnichannel retailing. Its ability to inspire and delight consumers now includes the option to split the cost of beauty purchases with Klarna.
The challenge.
Among younger audiences today, especially in more mature markets like the US and Canada, Sephora aims to make beauty more accessible to all. As a legacy luxury brand, Sephora wants to speak to a new generation of shoppers—including Millennials and Gen Z—giving them more confidence to shop.
“We wanted to provide new levels of financial flexibility across all our channels in the US and Canada, to help our clients more easily shop for the beauty brands and essentials they love.”
- Carolyn Bojanowski, GM of E-commerce at Sephora US
The results.
Since going live with Klarna, Sephora has seen a significant rise in its average order values (AOV) compared to other payment methods.
In-store
Sephora has seen a 65% AOV uplift in its physical stores with Klarna.
In-app
Since partnering with us, Sephora has seen a 36% AOV uplift for in-app purchases.
Online
With Klarna, Sephora has seen a 35% AOV uplift for online purchases.
Klarna solutions.
Sephora chose to offer a mix of Klarna’s interest-free payment methods in the US and Canada to give financial choice and control back to shoppers.
“We were very impressed with how fast the Klarna team worked from start to launch. Supportive, responsive, and agile, they enabled us to go from discussion to full scale multi-channel launch in less than 2 months.”
– Kendy Lau, Senior Manager at Sephora US