Sephora

Sephora x Klarna.

How Sephora increased order values with a checkout makeover.

From market disruptor to the world’s most loved beauty shopping destination, Sephora is a champion of customer-centric, omnichannel retailing. Its ability to inspire and delight consumers now includes the option to split the cost of beauty purchases with Klarna.

The challenge.

Among younger audiences today, especially in more mature markets like the US and Canada, Sephora aims to make beauty more accessible to all. As a legacy luxury brand, Sephora wants to speak to a new generation of shoppers—including Millennials and Gen Z—giving them more confidence to shop.

Sephora

We wanted to provide new levels of financial flexibility across all our channels in the US and Canada, to help our clients more easily shop for the beauty brands and essentials they love.

Sephora logo

- Carolyn Bojanowski, GM of E-commerce at Sephora US

The results.

Since going live with Klarna, Sephora has seen a significant rise in its average order values (AOV) compared to other payment methods.

In-store

In-store

Sephora has seen a 65% AOV uplift in its physical stores with Klarna.

In-app

In-app

Since partnering with us, Sephora has seen a 36% AOV uplift for in-app purchases.

Online

Online

With Klarna, Sephora has seen a 35% AOV uplift for online purchases.

Klarna solutions.

Sephora chose to offer a mix of Klarna’s interest-free payment methods in the US and Canada to give financial choice and control back to shoppers.

Pay in 4

Pay in 4

Give your customers the flexibility to shop now and spread the cost over time.

Pay now

Pay Now

Get straight to the point. Paying now with Klarna is fast, simple, and secure.

In-app

In-app

Make it easy for your customers to shop in-app and get access to our flexible payment methods.

In-store

In-store

Offer shoppers the freedom to choose how and when to pay in your physical stores.

On-Site Messaging

On-site messaging

Klarna’s free On-Site Messaging keeps shoppers updated on payment options as they browse, helping increase conversion and AOV.

Sephora

We were very impressed with how fast the Klarna team worked from start to launch. Supportive, responsive, and agile, they enabled us to go from discussion to full scale multi-channel launch in less than 2 months.

Sephora logo

– Kendy Lau, Senior Manager at Sephora US

Give your checkout a makeover. Klarna for beauty.