Reaching shoppers at every stage of the customer journey.

Klarna is a premium shopping destination, engaging consumers no matter what drives them. Compared to affiliate networks, a Klarna partnership means:

1.5X

conversion rates.

12%

higher AOVs.

24M

customers.

Successful partnerships with leading brands across a variety of verticals.

Helping customers save time, save money, and be inspired.

Klarna provides our high-intent customers with engaging content, incredible offers, and all the info they need to move further down the purchase funnel. From introduction and research, to incentives and loyalty, all paired with a smoooth checkout experience, Klarna reaches customers no matter what motivates them to shop.

A variety of marketing opportunities.

By partnering with Klarna as a premium publisher, enterprise merchants have access to a variety of marketing channels and tailored placement packages through which they can reach the loyal Klarna shopper.

Ads and Sponsored Content.

Target high-intent shoppers with premium placements in the Klarna app, including on the homepage feed.

CRM Campaigns.

Connect your brand with Klarna's loyal shoppers through Klarna emails, articles, in-app messaging, and push notifications.

Puma website shown with Klarna Chrome Extension

Browser Extension.

Provide hyper relevant, targeted content to incentive-driven consumers and increase conversion rate.

A truly performance-based solution.

Our always-on approach drives efficient and incremental growth opportunities for merchants. With closed-loop attribution you can understand exactly what worked and where to optimize.

Partner with the best.

Klarna has earned tier-one and premium publisher status across all the major global affiliate networks, and was recently the finalist for 3 Rakuten Golden Link Awards including Best New Publisher, Advertisers Choice, and Best Advertiser and Publisher Collaboration.

Ray-Ban’s success story.

Ray-Ban leveraged Klarna’s publishing channels to reach Gen Z and Millennial shoppers for the launch of Ray-Ban Stories smart glasses. Through sponsored placements in the Klarna app, featured placements in Klarna’s rewards club, and CRM-driven awareness campaigns, Ray-Ban tapped into Klarna’s young and tech-savvy audience, enabling a successful product launch.