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Reaching shoppers at every stage of the customer journey.

Klarna is a premium shopping destination, engaging consumers no matter what drives them. Compared to affiliate networks, a Klarna partnership means:


conversion rates.


higher AOVs.



Successful partnerships with leading brands across a variety of verticals.

A variety of marketing opportunities.

By partnering with Klarna as a premium publisher, enterprise merchants have access to a variety of marketing channels and tailored placement packages through which they can reach the loyal Klarna shopper.

Sponsored Placements

Ads and Sponsored Content.

Target high-intent shoppers with premium placements in the Klarna app, including on the homepage feed.

CRM Campaigns

CRM Campaigns.

Connect your brand with Klarna's loyal shoppers through Klarna emails, articles, in-app messaging, and push notifications.

Puma website shown with Klarna Chrome Extension

Browser Extension.

Provide hyper relevant, targeted content to incentive-driven consumers and increase conversion rate.

Partner with the best.

Klarna has earned tier-one and premium publisher status across all the major global affiliate networks, and was recently the finalist for 3 Rakuten Golden Link Awards including Best New Publisher, Advertisers Choice, and Best Advertiser and Publisher Collaboration.

Ray-Ban’s success story.

Ray-Ban leveraged Klarna’s publishing channels to reach Gen Z and Millennial shoppers for the launch of Ray-Ban Stories smart glasses. Through sponsored placements in the Klarna app, featured placements in Klarna’s rewards club, and CRM-driven awareness campaigns, Ray-Ban tapped into Klarna’s young and tech-savvy audience, enabling a successful product launch.

Looking for a more efficient way to grow your business?

Monthly financing through Klarna is issued by WebBank, member FDIC. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 629 N. High Street, Third Floor, Columbus, OH 43215. Other CA resident loans made or arranged pursuant to a California Financing Law license.