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On-site messaging

Turn visitors into shoppers.

Boost your business with promotional messaging that lets your shoppers know their payment options throughout their shopping journey.

The world’s biggest brands are already using On-site messaging.

Macy's logo
Saks fifth Avenue logo
H&M logo
Sephora logo
Adidas logo
Asos logo

Tailored messaging for a better shopping experience.

Shopping begins before your customers reach the cart. With On-site messaging, you will increase awareness of Klarna’s flexible payment options and other benefits early in the sales funnel. Give your customers greater purchasing power while seeing an increased average order value and an expanded customer base.


Case study

SPOKE x Klarna

“Klarna sales are already four times higher after adding On-site messaging. Signalling Klarna as a payment option further up the funnel has significantly increased our average order values. We’ve found that rather than diluting our brand, Klarna has actually enhanced it.”- Adam Woodhouse, COO of Spoke

uplift in average order value

Opportunities across touchpoints.



Inform shoppers about Klarna as early as possible using our top-strip promotion and banners.


Product page.

Use our dynamic messaging with the highest potential to increase conversion or average order value.


Cart page.

Inform shoppers about their purchase power with messaging tailored to the order amount.

Payment calculator

Let the shopper calculate their budget before purchasing and during decision making.


Use threshold messaging to let shoppers know how close they are to unlocking special offers.

FAQ page

Reduce any friction by adding our dynamic one-pager with everything the shopper needs to know about Klarna.


Control the look and feel.

You can adjust the design so it fits seamlessly into your website. Customize the font, text & link color, padding, and much more.

We’ve got you covered.

Always compliant

Feel safe knowing we always make sure the messaging is compliant and up-to-date with regulations in each market.

It’s free

Already have a partnership with us? Start using On-site messaging today. It’s completely free. And easy to set up.

No cookies

We decided to leave tracking behind in order to be able to offer On-site messaging without customer consent.

Easy as ABC. Activate today.

Activate On-site messaging today in the Klarna Merchant Portal. It’s free to use, but you'll need to have an existing Klarna integration and an active Merchant Identification (MID) number to do so. After activating, you’ll be able to add On-site messaging to your website right away.

We’re everywhere your customers shop.

Whether in-store, online, or in-app, Klarna sales channels give your customers the ability to shop what they love today and pay later, while you get paid upfront.

In-app checkout

A checkout solution designed for your mobile app.

Make it easy for customers to shop in your app with access to our flexible payment methods.

Express button

A quick-pay button that adds convenience to the shopping journey.

Boost conversion and give your customers the speedy VIP treatment they deserve.

Ready to boost sales and enhance the customer experience with On-site messaging?

Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2024 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215. VT Consumers: For WebBank Loan Products (One-Time Cards, Financing, Klarna Card): THIS IS A LOAN SOLICITATION ONLY. KLARNA INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.