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May 11, 20221 min read

The new shopper ecosystem.

Klarna K logo on pink background

by Klarna

Klarna and Inside Retail have once again joined forces. This time, to uncover actionable insights on building competitive advantage in user experience, support and personalisation for your online offering.


Currently, 58% of Australians now shop online at least once a week*, and 74% prefer to do at least half of their shopping online**. While these are promising figures for online retailers, reaching these levels has not been a process of steady evolution. The whole nature of how Australians approach e-commerce has changed radically compared to before the pandemic. There are no indications that the rate of change is slowing, as 40% of consumers predict that they will do the majority of their shopping online in a year’s time***.

The brands that are prepared to innovate and lead the charge will reap the benefits of increased sales and customer loyalty. This report explores the new online shopper eco-system and provides actionable insights for ambitious brands, specifically deep diving into the user experience, support and personalisation.

So, what are you waiting for? Download the full report here.


* Morning Consult Q1 State of Retail eCommerce Report.

** 2022 Klarna Australian Online Shopper Survey of Klarna app users.

*** Klarna’s Shopping Pulse Q1 2022.

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