All retailers continually strive for better conversion, which means getting a larger percentage of visitors to begin and complete a purchase. Conversion may also include other calls to action, such as downloading product information, sharing on social media or signing up for newsletters. By studying your visitors' behaviour, you can create communication strategies which increase the number of conversions regardless of whether you want people to make a purchase or perform some other action.
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Anton Hellkvist: This is how merchants keep customers by removing uncertainty at every step.
There is a revolution going on with how people are managing their purchases online.
Hint: There's more to it than you realise.
Learn from 24MX, one of the fastest growing e-commerce players in Europe.