All retailers continually strive for better conversion, which means getting a larger percentage of visitors to begin and complete a purchase. Conversion may also include other calls to action, such as downloading product information, sharing on social media or signing up for newsletters. By studying your visitors' behaviour, you can create communication strategies which increase the number of conversions regardless of whether you want people to make a purchase or perform some other action.
Today's shoppers want it all, and that’s why we need to talk about omnichannel retailing.
Is the start of holiday shopping really what it used to be?
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Anton Hellkvist: This is how merchants keep customers by removing uncertainty at every step.