Merchant spotlight
Jul 6, 20201 min read

Adidas has arrived.

Klarna K logo

by Klarna

We are thrilled to announce our latest brand partnership with adidas! Customers in the US can now shop the brand’s iconic kicks, threads and accessories they love most with the added convenience of four equal, interest-free payments through Klarna.

Adidas joins our growing network of more than 200,000 global retail partners, including other leading footwear brands such as Timberland, Reebok, TOMS, Foot Locker, Shoe Carnival and more.

Data from Klarna’s app revealed that millennial, Gen Z and Gen X audiences have consistently increased their online spend throughout the pandemic with the biggest growth seen in footwear, apparel and athleisure. Our app showed a 105% increase in the running shoe category during one week in April alone. As customers adjusted to stay-at-home conditions, loungewear and activewear took the fashion spotlight. As the country begins to reopen, we don’t expect this trend to fade anytime soon as people continue to prioritize health and comfort, keeping it all in style of course.

To shop the classic cool looks from adidas and pay later, customers can download the Klarna app here.