Klarna in the news
Oct 1, 20201 min read

Lady Gaga’s beauty brand HAUS LABORATORIES Partners with Klarna to Offer Makeup Lovers Flexible Payment Solutions

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by Klarna

Beauty lovers can now shop for their favorite shades of eye, lip, and face products by Lady Gaga’s HAUS LABORATORIES using Klarna’s offering of four equal, interest-free installments that enables greater security and financial flexibility.

“Our mission, with our co-founder Lady Gaga, is to make our self-expression tools accessible to everyone so we can inspire bravery, kindness, and creativity through makeup,” said Molly Rosenman, VP of Digital at HAUS LABORATORIES. “We know that flexible installment payment options are important to our customers. Our partnership with Klarna gives our customers the freedom to get glam now and pay later, making shopping with HAUS easy, accessible, and fun.”

“HAUS LABORATORIES embodies a philosophy of artistry, reinvention and clean beauty that resonates strongly with consumers today, particularly among Gen Z and millennials who have been spending more on beauty and self-care over the pandemic months,” said David Sykes, Head of US at Klarna. “We are excited to partner with HAUS LABORATORIES in giving consumers flexible spending options.”

Beauty has been one of the strongest spending categories for consumers during the pandemic, particularly among Gen Z and millennials. Klarna’s app data revealed that millennials increased spend in beauty by 32%, and Gen Z by 23% throughout the pandemic, when compared to an average week of spend pre-COVID-19. It also showed that Gen Z spent 26% more on clean beauty products in particular over this time period.

HAUS LABORATORIES today is also launching a new line of face products including seven Head Rush Blush + Highlighter and five Heat Spell Bronzer + Highlighter Duos. Shoppers can use Klarna’s installment payment option on these and all of HAUS LABORATORIES products at HAUSLabs.com.

HAUS LABORATORIES is the latest member to join Klarna’s expanding global network of more than 200,000 retail partners, which also includes Beautycounter, The Lip Bar, and Sephora. More information on Klarna’s business solutions can be found here.