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Klarna for Gen Z

Reach more Gen Z shoppers with Klarna.

Millennials already love us, and Gen Z is just getting started. Get your brand in front of the next generation of shoppers by offering Klarna.

of Klarna shoppers are Gen Z.

Gen Z shoppers use Klarna globally.

The world’s leading brands partner with Klarna to engage new shoppers.

Our share of Gen Z is skyrocketing.

1 in 8

Klarna orders are from Gen Z shoppers.


orders placed with Klarna from Gen Z shoppers.


global growth in Gen Z shoppers using Klarna in the past year.

More spend, more orders.

Gen Z is driving shopping growth, and Klarna is no exception. With more of our orders and spend coming from Gen Z than ever before, grow with the shoppers you want, by offering Klarna.

increase in Gen Z spend with Klarna this year.

increase in Gen Z orders with Klarna this year.

Win over Gen Z, win in the market.

Gen Z uses Klarna to discover and find their new favorite brands, and then come back for more. Use Klarna to get in front of new shoppers, and drive repeat orders.

of orders placed by Gen Z were repeat orders.

1 in 3

Gen Z shoppers will place over 3 orders.

higher purchase frequency from Gen Z loyalty members.

Can’t get enough Gen Z insights?

We’ve got you covered with the latest intel. Catch up on our top collabs, campaigns, insights, and tips for engaging the newest generation of shoppers.

Creating an immersive Millennial and Gen Z livestream experience.

See how French luxury brand Monnier Frères partnered with Klarna for an “Emily in Paris” themed livestream shopping experience. We’ll let you in our top learnings, to make your next stream a success.

How brands can get started on TikTok and reach Gen Z.

The clock is ticking for your brand to jump on TikTok, the popular short-video platform, and reach today’s fast-emerging, influential new shoppers. Get Klarna & MuteSix’s top tips for getting started on the platform.

Millions of our Gen Z shoppers are just waiting to meet your brand.

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