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Reach more Gen Z shoppers with Klarna

Reach more Gen Z shoppers with Klarna.

Millennials already love us, and Gen Z is just getting started. Get your brand in front of the next generation of shoppers by offering Klarna.

of Klarna shoppers are Gen Z.

Gen Z shoppers use Klarna globally.

The world’s leading brands partner with Klarna to engage new shoppers.

Learn more

Gen Z can’t get enough of our smoooth shopping.

1 in 8

Klarna orders are from Gen Z.

5.8M+

orders placed with Klarna are from Gen Z.

of Gen Z orders with Klarna are repeat orders.

Our share of Gen Z is skyrocketing.

As the shopping app of choice for 20M+ US consumers, it’s no surprise our share of Gen Z shoppers is growing at a record pace. We’ll share them with your brand.

More spend, more orders.

Gen Z is driving shopping growth, and Klarna is no exception. With more of our orders and spend coming from Gen Z than ever before, grow with the shoppers you want, by offering Klarna.

Shoppers using BNPL

“Klarna is the preferred buy-now-pay-later provider for young adults [18-41 years old] in the US.”

McKinsey

Global BNPL Consumer Survey

Our Gen Z shoppers are your next power customers.

51%

of Gen Z shoppers placed repeat orders at their favorite brand.

of Gen Z shoppers will place more than 3 orders.

Win over Gen Z, win in the market.

Gen Z uses Klarna to discover and find their new favorite brands, and then come back for more. Use Klarna to get in front of new shoppers, and drive repeat orders.

Loyalty pays off, and our Gen Z shoppers know it.

Shoppers love a loyalty program, especially our Gen Z loyalty members who order more often and engage with more items across the board.

Get in front of more customers

Millions of our Gen Z shoppers are just waiting to meet your brand.