Holiday image, happy shoppers

The State of Smoooth: 2021 Holidays Unwrapped.

A look at how consumers are spending this holiday season. Our gift to you: Actionable insights to help you prepare for the most wonderful (shopping) time of the year.

shoppers surveyed.

orders on Klarna analyzed.

The season for spending. Learn how gift-givers are giving.

1 in 2

shoppers plan to spend between $250-1000 on gifts.


of Gen Z plans to buy a gift for themselves off their wish lists.


of Millennials plan to check out livestream shopping.

Download the full 2021 Holidays Unwrapped report below.

Don’t miss any of the key insights into how consumers are spending this holiday season: From timing, top growing categories, priorities, and more.

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